When thinking about the key factors of acquisition success in m&a, marketing probably wouldn’t be the first factor that comes to your mind. But this is becoming a big thing. Mc Kinsey just published an article, where it described the potential as „the way to superior growth„. In the end, marketing means creating revenue generating […]
https://james24.com/wp-content/uploads/2020/06/euro-1020096_1280.jpg12801280jenskuppehttps://james24.com/wp-content/uploads/2020/05/Element-7@4x.pngjenskuppe2020-06-17 07:48:482020-06-17 10:23:39Marketing as a valuation driver in m&a
Marketing as a valuation driver in m&a
M&A, MarketingWhen thinking about the key factors of acquisition success in m&a, marketing probably wouldn’t be the first factor that comes to your mind. But this is becoming a big thing. Mc Kinsey just published an article, where it described the potential as „the way to superior growth„. In the end, marketing means creating revenue generating […]